For our purposes the term 'Print Media' means all editorial content which shows elephants in magazines, newspapers, books and other forms of print communication other than advertising and news. Advertising is a separate section. Books about elephants are in the library section. Some items shown are accompanied by my commentary on the use of elephants. All are copyrighted by somebody so we show them at a size and resolution which makes it impractical to reproduce the material. What we are showing is the tip of the iceberg ... one grain of sand on a beach.

Magazine Cover - Accent On Tampa Bay
Shows the parade for "The Greatest Show On Earth", Ringling Bros. and Barnum & Bailey Circus.

The parade is filled with animals (you can see a camel behind the lead elephant), jugglers, clowns, and all manner of acts. But what is smack dab on the front cover? an ELEPHANT. Elephants sell. And the picture composes beautifully.

We assume the publication is copyrighted but in our archive we have only the cover and don't know the publisher or date.

Magazine Cover - Audubon
Magazine of the National Audubon Society,
950 Third Ave NY NY 10022
July 1987, Vol 89 No. 4, ISSN 0097-7136

African elephants at dusk on the Chobe River in Botswana photo by George W. Calef (c)1987 permission required. The publication is copyrighted.

You would think Audubon is concerned with bird species and ornithological interest areas but, in fact, they are involved in many areas of conservation. This cover is actually a full wrap front, spine, and back, of a single magnificent scene. We could not show the entire spread without destroying our collector copy so settle for the front. Hopefully, Audubon won't make us remove this excellent piece of work exemplifying magazine covers featuring elephants.

Magazine Cover - Current Science
Cover story, Vol 77 No. 3 Oct 1991, pages 4-5 Current Science is not a news stand publication but rather an educational magazine distributed through schools for student use.

Elephants are just one of many science subjects they would naturally cover.

ISSN 0011-3905 (c)1991 by Weekly Reader Corp., 245 Long Hill Rd, Middleton CT 06457, permission required

Magazine Article - Natural History
Natural History July 1995
Cover image & article pages 52-60
"Elephant Raiders and Rogues" subtitle "When elephants go out to eat, pray that your farm isn't in their path." by Raman Sukamar

Discusses pressures on Asian elephants from human agriculture on lands elephants have traversed for millennia. Elephant stories and articles abound in nature related publications.

Cover & Magazine Article - National Geographic
National Geographic Magazine
VOL 176 No. 2 August 1989
Article: "Elephant Talk" pages 264 - 277

Extensive article on low frequency communication by elephants. Many great photos. Article featured on cover using elephant photo.
National Geographic Magazine
VOL 179 No. 5 May 1991
Article: "Elephants: Out of Time, Out of Space"

Extensive article on plight of the African elephant. Article is featured on cover.
In 1997 I searched the NGS web site for back issues with elephant related stories and came up with this list. No doubt the list has grown in the intervening twelve years since that search.
Oct. 1957 National Geographic Magazine - Price - $ 15.00 - The Elephant and I
Mar. 1951 National Geographic Magazine - Price - $ 20.00 - Africa's Uncaged Elephants - Item Number N195103
May 1991 National Geographic Magazine - Price - $ 5.00 - Elephants--Out of Time, Out of Space - Item Number N199105
Sept. 1960 National Geographic Magazine - Price - $ 15.00 - Where Elephants Have Right of Way - Item Number N196009
Mar. 1969 National Geographic Magazine - Price - $ 15.00 - Wild Elephant Roundup in India - Item Number N196903
Nov. 1980 National Geographic Magazine - Price - $ 10.00 - Africa's Elephants: Can They Survive? - Item Number N198011
Aug. 1989 National Geographic Magazine - Price - $ 5.00 - Elephant Talk - Item Number N198908

Cover - Science
Magazine: Science
Vol 217 No. 4555 July 9, 1982

I do not possess the original magazine so am unable to tell you if there is an article associated with this cover.

Story - Travel & Leisure Magazine
The June 1991 issue of Travel & Leisure magazine on page 23 has a short blurb about elephant back safari in Botswana. Story by Bern Keating. No photo credit.

Commentary: The photos of elephants and riders occupies 75% of the space devoted to the entire story, proving, once again, that elephants attract the eye to the page. A lengthier story and smaller photos would have sufficed to explain the content but editors know that people will look at elephants and possibly the written text as well.

Cover & Story - Vanity Fair Magazine
Cover of Vanity Fair magazine for March 1992 features a story on actress/comedienne Goldie Hawn. Goldie has charmed the public in numerous films in many genres and the article about her discusses her career and shows her in various scenes.

But for their COVER they chose Goldie on an ELEPHANT. The 'beauty and the beast' theme is extremely well served by using an elephant which, though clearly a beast, and being more or less unattractive, is a non-threatening counterpoint to Hawn's beauty.

Photograph credited to Annie Leibovitz Presumably entire magazine is İVanity Fair but our archive pages do not include the notice.

Cover - Adventure Magazine
Cover of Adventure magazine for November 1, 1928 features a story line "Beginning a new series of India by Talbot Munday" with an illustration of a charging African bull elephant.

Story - Interactivity Magazine
August 1997 issue feature article describing available digitized imagery for use in web page design and other artistic applications.

Commentary: The editor/writer had a wealth of source material from which to choose. They elected to feature imagery from Acuris and Artbeats. Acuris is the source for the 3D elephant images. They offer lots of images but the article shows ELEPHANTS for no apparent reason except the general appeal of the marvelous beast.

Copyrights: magazine by Publisher; elephants images by Acuris; windows image by Artbeats

Story - Macworld Magazine
MACWORLD September 1993 entire magazine is copyrighted.

Commentary: Full page magazine illustration for an article on the featured monitor. Look closely and you see that of all the possible things that could have been displayed on the monitor in the photo they chose an elephant.

Copyrights: magazine by Publisher; elephants images by Acuris; windows image by Artbeats

Story - Compuserve Magazine
Compuserve July 1998.

Commentary: Story is about mouse pads. Prominently featured is an eye grabbing novelty elephant which is show enlarged. Once again, the appeal of an elephant is used to draw attention to the text.

Story - Publish Magazine
Publish December 1990

Commentary: Desktop Gallery page and story for desktop publishers features elephant shaped clouds. Why not cows or rabbits? because elephants have maximum appeal.

Story - Wildlife Times Magazine
Spring 1995 issue has several articles on elephant conservation.

Wildlife Times is published by Born Free Foundation in the United Kingdom.

Story - Discoveries Magazine
Discoveries Magazine of Museum of Discovery & Science
Fort Lauderdale, FL - Issue: Vol 5, No. 2 (1999)

Extraordinary drawing of elephant boggles the mind. Used as a promotional image for an exhibit titled, "It's All In Your Head; A Mind-Boggling National Exhibition" shown in the museum's Special Exhibits Gallery.
Contents ©1999 Museum of Discovery & Science.

Why an elephant? Would not a tiger or horse or other four-legged animal do as well for illustrating the misplacement of the feet between rather than at the ends of the legs? An elephant was used, I believe, because people will look at an elephant every time one appears in print or on display.

Story - Parade Magazine
Parade Magazine August 20, 2000

To illustrate their story about the photo contest, from thousands of photos they own, editors chose one with a man and an elephant.

Cover & Story - Business Weekly Magazine
January 17, 2000 issue ran a cover and story about the daily costs of care and feeding of animals kept by a circus. Naturally, they put an elephant's photo on the cover. I would too. Of course, an elephant eats more than any other animal.

Cover - Nature Magazine
June 1932 issue of Nature sported a cover with charming illustration of little girl feeding elephant which is at the fence next to a sign which reads "Do not feed the animals".

I have read the magazine through and there is no content related to elephants. It is simply a cover to catch the eye. Nothing wrong with that.

As a matter of personal philosophy I appreciate the widespread non-exploitative use of elephant imagery. It keeps the animals in the public consciousness and because elephants are so well liked and admired, may help to support conservation of the species.

Cover - People's Magazine
July 1907 People's Magazine

This century old magazine issue was offered on ebay® in 1999 but I did not win the bid, merely captured a copy of the seller's photo shown here. The cover image promoted a circus story in the issue. Presumably fiction because the publication's tag line is "A short story magazine".

It went for ten cents per copy at a time when you could buy a blanket for 59¢, a sheet for 39¢, bananas for 5¢/dozen and ham for 11¢ per pound.

Story - Modern Maturity Magazine
November 1999 issue of The AARP Magazine / Modern Maturity ran a feature story on the 50 greatest adventures. They headed the page with photo of an elephant back safari adventure.

Story - AnimaLand Magazine
September 1999 issue of AnimaLand ran a small story about Elephant Appreciation Day using an image from one of my Ellie & Ollie stories [with permission].

Story - Current Science Magazine
May 12, 2000 issue of Current Science ran two stories with elephant photos. On page 14 they present a discovery of disease afflicting elephants and on page 6 one about an elephant in Alaska. Elephants sell.

Cover & Story - LIFE Magazine
December 22, 1967 issue, pages 126 - 137, photo story on Africa's elephants. ©1967 Time, Inc.

Editors know covers are what sell magazines on newsstands.

Cover & Story - Sports Afield
Issue of August 1936 ran a story about hunting on elephants in Vietnam.

Story - Family Circle Magazine
September 3, 1943 issue ran an illustrated story on pages 14 and 15 titles, "How To Capture and Train An Elephant"; information every housewife desperately needed in 1943. The woman on the is rolling up her sleeve to get to work because American men were off fighting Germans and Japanese in WWII.

Story - International Wildlife Magazine
Issue of July & August 1195 feature story on elephants.

Story - LIFE Magazine
Issue of March 8, 1993. Photo story about elephant child struggling to navigate sand dune and mother helping with her trunk. ©1963 Time Life Corp

Story - National Geographic Magazine
Issue of June 1934 story titled "Nature's Most Amazing Mammal" .

©1934 National Geographic Society

Story - National Geographic Magazine
Issue of October 1957 story titled "Elephant and I" about logging with elephants.

©1957 National Geographic Society

Story - Popular Home Crafts Magazine
Issue of December 1945 featured an elephant toy chest construction project.

©1945 General Pub Co

Story - Reader's Digest Magazine
Issue of June 1996 story about elephant veternary medicine.

Story - Sports Illustrated Magazine
Issue of August 4, 1975 article
"Great American Elephant Hunt"

Cover - Collier's Magazine
Issue of March 3, 1945 cover illustration of an elephant and two bears.

Story - Illustrated London News Magazine
Issue of March 18, 1961 features Queen's visit to India on Republic Day.

Cover - Stag Magazine
Issue of March 1995 cover illustration of elephants charging hunter. A cover designed to appeal to machismo on the newsstand.

Cover & Story - Screensuperstar Poster Magazine /EM>
"Screensuperstar The World's Greatest Poster Magazine". Number 4. No date. 8.5x11 inch folded opens to 8 panels = 68" wide x 22" high. Issue devoted to Disney's Dumbo.

Includes large folded poster.

© 1976 Walt Disney Productions

Story - Pelican Press Newspaper
In the 21st Annual Siesta Sandsculpting Contest held on the beach at Siesta Key, Sarasota County, Florida, the winning entry in the humorous category was this enormous sand elephant titled "I've Fallen and I Can't Get Up". Reported in the Pelican Press issue 1993 May 06. Of all the excellent sand sculptures they chose the elephant to illustrate their story.

Cartoon - "Hagar The Horrible" by Dik Browne
Description: Main character Hagar has elephant in tow as he arrives home. Wife Helga states, "Sure, You Always say that, and then I end up taking care of them."

Commentary: Why not come home with a dog or a crocodile to make the very same point about Hagar being childlike and irresponsible? Because there is something special in the way humans perceive elephants. It is fairly reasonable to think no one would bring home, or be followed home, by a crocodile, moose, etc. A dog, certainly. It appears an elephant is an acceptable figure for illustrating a proposition in the extreme. An elephant is an extreme example of the animal kingdom. Additionally, elephants are regarded as capable of being lovable by humans just as dogs are.

Media Type: Newspaper
Content Type: Syndicated Comic Strip
Name: "Hagar The Horrible" by Dik Browne
©1990 King Features Syndicate world rights reserved
Publication date: 1990 February 27

Cartoon - "Beetle Bailey" by Mort Walker
Description: In first panel character "Sarge" calls zoo to tell manager he thinks he has found the zoo's missing elephant. Second panel shows elephant leaning against military tank and small hearts above elephant indicating love for the tank.

Commentary: This usage plays on the elephant's unusual overall physical appearance. Note that in the drawing, small as it is shown here, the elephant's body pose and extended trunk mimic the tank's architecture. Elephants were utilized almost exactly as modern tanks in ancient warfare. The elephant, armored for defense, carried a warrior armed with projectiles; arrows. The elephant tank could go over and/or through many obstacles and be used to batter things down.

Media Type: Newspaper
Content Type: Syndicated Comic Strip
Name: "Beetle Bailey" by Mort Walker
©1997 King Features Syndicate world rights reserved
Publication date: 04-12-1991

Cartoon - "Frank & Ernest" by Thaves
Description: one elephant amidst reindeer who pull Santa's sleigh. Santa is explaining to back-looking reindeer by saying "Office temporary".

Commentary: Why Thaves chose an elephant instead of a rhinoceros or buffalo or some equally unlikely substitute for a reindeer is not obvious. There is no reference to an elephant's particular attributes unless we generally accept that elephants are by their very nature, or something in our perception of them, comical or funny. Perhaps it is simply the juxtaposition of an elephant with other species or the idea that an elephant is completely out of place that makes this cartoon. It could be a satirical critique of the unfitness of some persons sent on jobs by temporary help services and the cartoonist thinks an elephant best exemplifies that in this situation.

Media Type: Newspaper
Content Type: Syndicated Comic Strip
Name: "Frank & Ernest" by Thaves
©1991 by NEA Inc.
Publication date: 12-23-1991

Cartoon - "Mother Goose & Grimm" by Mike Peters
Description: Elephant appears in role of grocery cashier ringing up zebras using a bar code scanner. Elephant's thought balloon says, "Dang these bar codes."

Commentary: The entire scene is absurdly anachronistic. Only a very creative mind could come up with this scene. The elephant fits in on the basis of its size as is so often the case with instances of elephant imagery used in media. Only the elephant is large enough and considered intelligent enough to be operating a checkout ringing up zebras.

This cartoon depends entirely on the attributes, real and imagined, of elephants.

Media Type: Newspaper
Content Type: Syndicated Comic Strip
Name: "Mother Goose & Grimm" by Mike Peters
©1993 Grimmy, Inc.
Publication date: 09-24-1993

[Mike Peters is also a political cartoonist widely syndicated in newspapers].

Cartoon - "Mother Goose & Grimm" by Mike Peters
Description: character Grimmy mistakes elephant's leg for tree prepares to "mark" it. In last panel elephant says, "Don't even think about it."
Way to go Peters!

Commentary: This comic situation is reminiscent of the parable of the blind men and the elephant. One of them thought the elephant was very like a tree too. This gag would not work with any other animal except perhaps a rhinoceros which has large legs but not as 'tree-like as the elephant's.

Media Type: Newspaper
Content Type: Syndicated Comic Strip
Name: "Mother Goose & Grimm" by Mike Peters
©1998 Grimmy, Inc.,
Distributed by Tribune Media Services, Inc.
Publication date: 1998 February 21

Cartoon - "Comics For Kids" by Bob Weber Jr.
Description: Four step panel demonstrating a way to draw a cartoon elephant. AImed at children.

Commentary: The elephant's distinctive shape lends it to this type of demonstration. Couple that with the well documented appeal elephants have to children and it is a natural choice. No doubt this series has used many other animals and objects, the elephant example being just one of them.

Media Type: Newspaper
Content Type: Syndicated Comic Strip
Name: "Comics For Kids" by Bob Weber Jr.
No © visible on feature; newspaper is copyrighted.
Publication date: 09-26-1993 in Sarasota Herald-Tribune

Cartoon - "Laugh Parade" by Bunny Hoest and John Reiner
Description: Gag line says, "I told you she'd never be able to keep that waist as she got older."

Commentary: This refers to the rescaling by the Barbie doll's maker. The speaking characters are other dolls on a shelf in a toy store. This is made more apparent by the presence of ... you guessed it ... an ELEPHANT toy. The cartoonist could have used ANY toy; a boat, game, kiddie kitchen equipment, etc. but chose an elephant as co-star.

Media Type: Newspaper Magazine Section
Content Type: Cartoon
Name: "Laugh Parade" by Bunny Hoest and John Reiner
There is no notice of copyright directly on the cartoon panel or page where it appears but the entire publication is copyrighted by the publisher.
Publication date: 1998 February 08

Cartoon - "The Authoritative Calvin and Hobbes" by Bill Watterson
Description: The irrepressible six year old Calvin imagines himself a large African elephant transversing the plain and preparing to let forth a deafening trumpet noise. Actually, Calvin is on his parents bed while they are asleep and is about to blow on a trumpet. An elephant is the perfect foil for this cartoon.

Media Type: Book
Content Type: Cartoons
from "The Authoritative Calvin and Hobbes" by Bill Watterson ©190 Andres and McNeel, A Universal Press Syndicate Company, Kansas City isbn 0-8362-1864-7/1

Calendar - 1996 Elephants Calendar
Twelve photos of elephants for the twelve months include:   Jan - Masai Area Natl Park, Kenya | Feb - Etosha Natl Park, Namibia | Mar - Amboseli Natl PArk, Kenya | Apr - Chobe Natl Park, Botswana | May - Tsal area, Kenya | Jun - Chobe Natl PArk, Botswana | Jul - Aberdare Natl PArk, Kenya | Aug - Etosha Natl Park, Namibia | Sep - Chobe Natl PArk, Botswana | Oct - Ngoro Ngoro Crater, Tanzania | Nov - Amboseli Natl Park, Kenya | Dec - Ngoro Ngoro Crater, Tanzania

Hong Kong for Browntrout Publishers Inc, SF CA, ©1995 Browntrout & photographers

Poster - Winky Classroom Teaching Poster
Winky poster shows series of magnifications:
At 1x = Winky's entire body.
At 10x = Winky's trunk.
At 100x = Winky's trunk tip.
At 1,000x = a fly on Winky's trunk.
At 10,000x = eye of the fly on Winky's trunk.

Teacher's Discovery, Auburn Hills, MI
#SGP11 Powers of 10 Poster, $11.95

Text Book - Merrill Biology, An Everyday Experience
pg 59; examples of scientific names and classification shows elephant, tree, flower, giraffe.

pg 156-157; opening of chapter 8 on complex animals. There are thousands of complex animals whose picture could have been used but they chose the Elephant for the usual reasons; appeal & interest.

pg 675; endangered and threatened species. green pitcher plant, whooping crane, elephant. Again, there are many creatures more endangered than the Elephant but it was selected because of its appeal to people.

Authors: Albert Kaskel, Paul J. Hummer, Jr., Lucy Daniel
© 1992 Glencoe Div of Macmillan McGraw-Hill Publishing Co.
ISBN 0-675-02620-2 printed in USA
Pages 26-27 and 38-39 of a Glencoe text book which may or may not be the same title as above. I have lost the source data.
In any case, they use elephants for teaching some aspects of biology to high school students.

Text Book - Biology, Visualizing Life
The displayed page of this textbook deals with the classification structure used by biologists. It uses a very graphic chart of humans and other animals to illustrate what is meant by words in the classification hierarchy, being: Kingdom, Phylum, Class, Order, Family, Genus, Species.

Kingdom is the broadest. The 'kingdom' illustrated is 'animalia' as opposed to fungi, plantae, and the other non-animal kingdoms. In the illustration there are a human, ape, elephant, snake, fish, etc. As the classification narrows, moving down the chart, we come to 'species', here represented by a single human.

WHY an ELEPHANT ? The elephant represents large mammals and appears in the chart until we get down to the 'order' primates. A bear is a large mammal. A moose, a rhinoceros, a hippopotamus and a giraffe all qualify to represent large mammals. This is simply one more example of the appeal of the elephant.

Authors: Albert Kaskel, Paul J. Hummer, Jr., Lucy Daniel
©1994 Holt, Rinehart and Winston, Inc. printed in USA ISBN 0-03-053814-9
pg 325; the classification of modern humans


Site Navigation Buttons